SECTION 01

Privacy Policy Operator

Pureplinth™ is owned and operated by Hangzhou Juqiu Network Technology Co., Ltd.

This Privacy Policy applies to personal information processed through pureplinth.com, the online store, customer-support communications, order-related services, and other services connected with the Pureplinth™ store.

SECTION 02

Personal Information We Collect

The information collected depends on how you interact with pureplinth.com.

• Name, email address, telephone number, billing address, and shipping address.
• Order number, products purchased, order value, shipping details, tracking information, transaction status, returns, refunds, and cancellations.
• Customer account information when an account is created or used.
• Information submitted to customer support, including messages, order details, photographs, videos, and attachments provided for an order issue.
• Device and website-use information, including browser type, device type, IP address, cookie identifiers, pages viewed, and website interactions.
• Payment-related information required by Shopify and applicable payment providers to authorize and process a transaction.

Pureplinth™ does not store complete credit card or debit card numbers on its own servers.

SECTION 03

How Personal Information Is Collected

Pureplinth™ collects personal information through the following sources:

• Directly from you when you place an order, create an account, subscribe to emails, or contact customer support.
• Automatically through cookies, pixels, logs, and similar technologies when you use the website.
• From Shopify, payment providers, shipping carriers, fulfillment partners, and other providers involved in completing a transaction.
• From analytics, advertising, marketing, hosting, security, or communication providers when those services are enabled for the store.

SECTION 04

How We Use Personal Information

Pureplinth™ uses personal information for the following purposes:

• Process, verify, fulfill, and deliver orders.
• Send order confirmations, payment notices, shipping confirmations, and tracking information.
• Provide customer service and respond to questions.
• Review returns, refunds, cancellations, disputes, damaged products, and incorrect orders.
• Authorize and complete payments.
• Detect, prevent, and investigate fraud, misuse, unauthorized activity, and security incidents.
• Operate, maintain, troubleshoot, analyze, and improve pureplinth.com.
• Maintain customer accounts when account functionality is available.
• Send promotional or marketing communications when you have chosen to receive them or when permitted by law.
• Meet accounting, tax, legal, regulatory, recordkeeping, and other lawful obligations.
• Establish, exercise, or defend legal claims.

SECTION 05

Cookies and Similar Technologies

Pureplinth.com and services supporting the store use cookies, pixels, logs, and similar technologies for website operation and service functions.

These technologies may be used for:

• Shopping-cart and checkout operation.
• Account functionality and user preferences.
• Website security and fraud prevention.
• Analytics and website performance.
• Advertising, marketing, or measurement where those services are enabled.

Your browser, device, and available privacy controls may allow you to restrict or remove certain cookies.

Disabling cookies required for shopping-cart, account, checkout, or security functions can affect the operation of those services.

SECTION 06

Service Providers and Information Sharing

Pureplinth™ shares personal information with service providers when the information is required to operate the store, complete a transaction, provide customer support, or perform a service requested by the customer.

Service providers may include:

• Shopify and other e-commerce technology providers.
• Payment processors, banks, card networks, and financial-service providers.
• Shipping carriers, warehouses, fulfillment partners, and delivery providers.
• Customer-support, email, communication, and ticketing providers.
• Hosting, analytics, website-security, and fraud-prevention providers.
• Advertising and marketing providers where those services are enabled.
• Professional advisers, insurers, auditors, and business service providers where required for lawful business operations.

Pureplinth™ does not rent personal information to unrelated third parties for their independent use.

SECTION 07

Sale, Sharing, and Targeted Advertising

Depending on the technologies enabled on pureplinth.com, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use for targeted advertising under applicable U.S. state privacy laws, even when no money is exchanged.

Where applicable law provides an opt-out right, eligible users may exercise that right through available website privacy controls or by contacting service@pureplinth.com.

SECTION 08

Shopify and Payment Processing

Pureplinth.com uses Shopify’s e-commerce infrastructure. Information required to operate the store, process orders, complete payments, and provide checkout services may be processed by Shopify and applicable service providers.

Payment information is handled by Shopify and applicable payment providers according to their own privacy practices, security controls, and legal obligations.

Pureplinth™ does not ask customers to send complete card numbers, card security codes, online banking passwords, or complete banking credentials by email.

SECTION 09

Data Retention

Pureplinth™ retains personal information for as long as reasonably necessary for the purpose for which it was collected.

Information may be retained for:

• Order processing and order administration.
• Customer support and communication.
• Accounting, taxation, and recordkeeping.
• Fraud prevention and security monitoring.
• Returns, refunds, disputes, and chargeback handling.
• Enforcement of agreements and protection of legal rights.
• Compliance with applicable legal and regulatory requirements.

Retention periods depend on the type of information, the reason for processing, the status of the customer relationship, and applicable legal requirements.

SECTION 10

Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

• Request access to certain personal information.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a portable copy of certain personal information.
• Opt out of certain sales, sharing, targeted advertising, or profiling.
• Withdraw consent where processing is based on consent.
• Appeal a decision concerning a privacy request where applicable.
• Exercise applicable privacy rights without unlawful discrimination.

These rights are subject to legal exceptions and limitations. Pureplinth™ may verify your identity and request before taking action.

SECTION 11

Submitting a Privacy Request

Submit a privacy request by emailing service@pureplinth.com with the subject line: Privacy Request.

Your message should identify the request and provide enough information for Pureplinth™ to locate the relevant account, communication, or transaction.

Do not send complete payment-card numbers, card security codes, online banking passwords, or complete banking credentials by email.

Where permitted by law, an authorized agent may submit a request on your behalf. Pureplinth™ may request proof of the agent’s authority and may verify your identity directly.

SECTION 12

Marketing Communications

If you choose to receive promotional emails, you may unsubscribe through the unsubscribe option included in those emails.

You may also contact service@pureplinth.com to request removal from promotional email communications.

Transactional communications about orders, payments, shipping, tracking, returns, refunds, security, or customer support may still be sent when necessary to complete or administer a transaction.

SECTION 13

Information Security

Pureplinth™ uses reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, alteration, disclosure, loss, and misuse.

No method of online transmission or electronic storage can be guaranteed to be completely secure.

Customers are responsible for protecting account credentials, devices, email accounts, and other information used to access the store.

Contact Pureplinth™ promptly if you suspect unauthorized account, order, payment, or personal-information activity.

SECTION 14

Children’s Privacy

Pureplinth.com is intended for general consumer shopping and is not directed to children.

Pureplinth™ does not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information in a manner that violates applicable law, contact service@pureplinth.com so the information can be reviewed.

SECTION 15

International Processing

Pureplinth™ and service providers supporting pureplinth.com may operate in different countries.

Personal information may therefore be processed, stored, or accessed in a country different from the country where you access the website.

Where required, international processing and transfers are handled according to applicable legal requirements and safeguards.

SECTION 16

Third-Party Websites and Services

Pureplinth.com may contain links to third-party websites, platforms, payment services, shipping services, social-media services, or other external providers.

Third-party collection, use, storage, and disclosure of information are governed by the privacy policies and terms of those third parties.

Pureplinth™ does not control the privacy practices of third-party websites or services.

SECTION 17

Changes to This Privacy Policy

Pureplinth™ may revise this Privacy Policy when its services, technology, business practices, service providers, or applicable legal requirements change.

The current version will be published on pureplinth.com with an updated revision date.

When required, Pureplinth™ will provide additional notice of a material change through the website, email, or another appropriate communication method.